A Marketer’s Confession — I am just going to say it. I have not figured out how to keep a steady, pithy, insightful stream of original content flowing into Prairie Orange’s blog. “Straight Up”.
Here I am am a marketing-advisor-to-clients and I don’t have the prescriptive, go-to formula for clients, let alone myself, to follow. Seems to me that maintaining your blog is a little like working out. You know should do it, but do ya? Do ya?
Photo: Weinberg/Clark Photography
Life has gotten in my way of keeping Prairie Orange’s blog up to date these last 4 months, including a very intense client work schedule and very challenging issues in my personal life with a terminally ill parent. Yet, I know the stream of content must beat on. What do you do, put on a happy face? That does not seem authentic or real. BS will surely show through as BS.
I call this breathing blog dragon the “Feed The Beast” phenomena. I honestly have not figured out how to feed the beast yet without sapping precious energy and resources out of me. Some would say ”outsource it”! But again, I honestly don’t think that is right decision for any company’s blog. Your content marketing, which is what a blog is, needs to be home-grown. So I know how hard it is for clients to do this even when they have in-house staff to help them.
Stay tuned for the next Feed The Beast post, which will have some new ideas and strategies for how to best keep your blog alive and vibrant.
There are no easy answers.