Facebook is a way of life now for 800 million people per day on this planet. Amazing. But Alex Madrigal says in Atlantic Magazine this month, their future is still far from secure. His article speaks mainly about individual users, not brands.
All this made me think of my clients and many other brands who use Facebook now as another direct channel to reach their customers and future customers. Brands need to follow their customers….if their customers leave Facebook (which I don’t see happening any time soon)….brands need to learn how to connect on “the next new thing”.
We all know how hard it is to keep up with fast pace of change in social, plus Facebook’s near weekly updates and new ways of doing things. This is where Jon Loomer comes in. I find his advice very helpful and plain spoken. Check out his blog here.