More Simply Put

By Pam McNamara on August 23, 2013

Customer Experience

 

I wish every consumer brand and B2B brand wrote their online Terms of Service (TOS) agreements / contracts like Pinterest. With this level of attention to detail, is it any wonder that Pinterest now has over 70 millions users who average 98 minutes per month on the site? They want all visitors to have a fantastic customer experience.

With their TOS, users truly understand what they are signing up for when they use Pinterest, sans all the legalese.

How do they do it? Pinterest makes use of  ”More Simply Put” language, which is truly unique. Here is one example about their copyright policy:

3. Copyright Policy

Pinterest has adopted and implemented the Pinterest Copyright Policy in accordance with the Digital Millennium Copyright Act. For more information, please read our Copyright Policy.

More simply put:

We respect copyrights. You should, too.

Have you checked the language in your terms of service, privacy policy, renewal contracts, FAQs, and purchase orders lately? Do they need an overhaul?

Think how much better your customers’ experience would be with your company if you used plain-spoken, legal language.

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